Lang voorspelde trend van shop-in-shops lijkt nu breder aan te slaan

Zo’n dertig jaar geleden werden instore-concepten, ook wel shop-shop-in-shops genaamd, in de foodservice al een grote toekomst in het vooruitzicht gesteld. Maar op wat initiatieven met pizzacorners van merken als New York Pizza en Al Capone’s in cafetaria’s na, nam de ontwikkeling toen niet echt een vlucht. Toch doen nieuwe co-brands de laatste jaren van zich spreken. We presenteren er vier.

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