Loyaliteitsprogramma’s in de horeca. Wat loont?

Loyaliteitsprogramma’s lonen. Een frequente bezoeker wordt gast en een frequente gast wordt ambassadeur. In dit artikel zetten we succesvolle loyaliteitsprogramma’s uiteen, onderzoeken we de wens van de gast op het gebied van ‘loyalty’ en geven we tips over hoe je het best een loyaliteitsprogramma kan opzetten.

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